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Banner Ads Work; Really

NuSpark Consulting

Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Not the increase in search lift (27%) and direct traffic (21%).

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.