article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. eMarketing Strategies for the Complex Sale. Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Content Marketing.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)