Measure the ROI of Digital Advertising Beyond Revenue Impact
Adobe Experience Cloud Blog
FEBRUARY 19, 2016
Y ou can also find current search data on your brand name by using a tool like Google Trends. Reputation: Does the information presented in your native ad help develop the company as a trusted expert or thought leader? In fact, eMarketer reports that it expects to see programmatic ad spend reach $20.41 billion this year.
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