Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

JUNE 29, 2009

This can be difficult for a number of reasons: It can be costly to have a system that can execute these types of complex campaigns You need a way to collect the data and systems that make it easy to action on. For example, I recommend creating email campaigns based on the past web behaviour of individuals or their digital body language.

Tactics 100

Tactics Automation Personalization Planning 100

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Microsites. White Papers. Drip Email Marketing. Email Campaign. email marketing. Drip Marketing. Nurture Marketing. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Valasys

DECEMBER 20, 2019

The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%. This is amongst the best Advertising campaigns for B2B businesses & almost every marketer can relate to this. Drift ditched the website forms & promoted the live chat functionality to gain impressive results.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

JULY 26, 2010

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Social Media Statistics for B2B Marketers , June 21, 2010. Seth Godin Talks of the Lizard Brain , March 3, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100