Rules of B2B Lead Scoring – Who’s Hot, Who’s Not
Industrial Marketing Today
OCTOBER 7, 2010
To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. I also found an archived webinar from Eloqua that goes into greater details about lead scoring. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity.
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