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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06 Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis. And overall Eloqua sits in a strong second place among enterprise MAPs.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – Adobe has a strong focus on Customer Experience (CX). . – This could also take marketing automation more into e-commerce.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. Marketing can’t be automated.) Google Review Count: 85,400.

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5 leading providers of enterprise marketing automation solutions

ClickZ

The global marketing automation software market was $2.4 What is marketing automation software? Any tool that helps streamline your marketing processes is considered marketing automation software. Enterprise-level marketing automation software comes with many bells and whistles. billion by 2026. Industry case study.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). They have no hesitation saying that they are SMB focused and they put all of their energy into that market. It’s All About Revenue – Eloqua.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). They have no hesitation saying that they are SMB focused and they put all of their energy into that market. It’s All About Revenue – Eloqua.