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5 Simple Steps for Building Your Owned Audience

DivvyHQ

For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. – Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Are these two types of software becoming one?

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Act-On Software. Target customers. Product overview.