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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Go ahead and use the “quick and easy” language if describing the uploading of a list or blasting of an email. It’s All About Revenue – Eloqua.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Go ahead and use the “quick and easy” language if describing the uploading of a list or blasting of an email. It’s All About Revenue – Eloqua.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. – Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. Email marketing software is designed to send “batch and blast” emails with some segmentation, drip campaign, automation and analysis capabilities. Are these two types of software becoming one?