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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. Marketing can’t be automated.) Google Review Count: 85,400.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. Scorecard report sample—image provided by Terminus. ABM dashboard sample—image provided by Terminus.