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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! That’s all it takes!