Remove Eloqua Remove Relevance Remove Sales Qualified Opportunity Remove Youtube
article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.