Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Known 1st Party Behavioral: People visiting your website who have also filled out a web form online. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Single Grain

MAY 31, 2023

Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments. They optimize bid prices and target specific audience segments to maximize the impact and effectiveness of digital marketing campaigns.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Albacross

JANUARY 17, 2020

We’re also using reveal API solution which enables real-time website personalization. Based on which company visits our website, we implement different CTA, such as “talk to sales” if they are highly relevant and/or “sign up for trial” if they meet our criteria. Great to warm up totally cold leads, all for a ridiculous price!

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52