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Eloqua

PointClear

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Target market challenges. Competitors may have greater name recognition, larger budgets and more offerings.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

B2B Lead Management Market Heats Up

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