Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Why PR Should Take Social Media Seriously by jeffbullas.com.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. Lead automation software company Eloqua epitomizes The Full Monty. The Full Monty.

Top of Funnel 135

Top of Funnel Eloqua Content Marketing B2B Thought Leadership 135

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And they were sort of dubbed by the media were Twitter for business. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52