The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

JANUARY 11, 2017

To get at the data, you need a robust social media management platform , such as Oktopost. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. That speaks to marketing justifying its existence and its efforts, doesn’t it? Daniel: Definitely.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Use a tool like GIF Brewery to create your own GIFs.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. As director of marketing operations at Skyword, I get dozens of emails every day from vendors offering the latest and greatest tools. Use a tool like GIF Brewery to create your own GIFs.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40