Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. The ESP industry’s long tail. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

chiefmartech

DECEMBER 6, 2015

8 The Law of Duality : In the long run, every market becomes a two horse race. #10 The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Heinz Marketing

MARCH 25, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. There are vendors, there are partners.

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40