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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100
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Riding the IoT wave at PTC

SWZD

Then Caterpillar can connect its vehicles and equipment with sensors to allow immediate and remote diagnosis of any technical issues that might arise (IoT) and enable people in the field with minimal technical training to fix these problems (AR). They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I know these companies well.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the [.] United States License.

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Marketing Automation Catching On Fire

The Effective Marketer

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Maximise your presence on Twitter and LinkedIn to harvest relationships. A year ago, research indicated the top three strategies B2B marketers would be focusing on in 2016 would be content quality, training, and metrics. Create detailed training content for every repeatable action you take. Social Media is only getting bigger.