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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Lead Generation, Lead Management & Lead Nurturing.