ANNUITAS

MAY 13, 2021

Given this point of view, ANNUITAS|research conducted evaluations of four leading MAPs through the lens of the necessary role and charter the platform plays in an enterprise demand technology environment. These 112 requirements were grouped around five categories: Lead Management. Operations and Reporting.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 28, 2015

At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. Over two days we work with our clients to define lead qualification stages, set scoring thresholds and define the age old question,“What is a lead?”. Technology is part of that. It’s time to end the great divide.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. Instead of asking “What do we need to do?”,

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. It’s All About Revenue – Eloqua. Without further adieu, here’s the rest of the list. Removal of terms such as “quick”, “easy”, and “30 days” from the vocabulary.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100