Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Brian Carroll. Ron Jones.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The ROI Guy

OCTOBER 13, 2010

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

thePoint

MAY 25, 2018

The term “market/marketing consultants” I am using here would refer to either companies or individuals that specialize in research and insights in your specific industry/markets, or companies or individuals that are marketing firms that specialize in your industry/markets. Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

TrustRadius Marketing

DECEMBER 4, 2019

The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120