Customer Experience Matrix

JUNE 9, 2009

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Jigsaw (10).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Linkedin (83). Linkedin (83). LinkedIn Adds the Ability to Follow Companies , April 30, 2010. There were a lot of negative comments, saying there will be no use or impact. But Facebook? How to establish a voice of authority in a blog , April 9, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40