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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. I like the search engine and search phrase features. Here’s ReachForce.

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Fast Growth B2B Marketing: From 0 to 500,000 Users with Jim Fowler, CEO Owler

Markempa

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Presto.Leads!