Eloqua Hubspot Lead Capture SEO 
Martech
FEBRUARY 8, 2024
“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.
NuSpark Consulting
JANUARY 21, 2012
General B2B Marketing & Lead Generation. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Click the book images to be hyperlinked to Amazon.
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SnapApp
APRIL 4, 2018
At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . .
TrustRadius Marketing
DECEMBER 4, 2019
Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management. Lead database Behavior tracking across channels Lead nurturing Workflow automation Lead scoring Integration capabilities with sales tools.
Marketing Insider Group
JUNE 19, 2012
And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? This article from Hubspot does a great job of discussing the main reasons why content gating is so hotly debated. What is Content Gating?
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