Martech
FEBRUARY 8, 2024
“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.
NuSpark Consulting
JANUARY 21, 2012
Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Outsmarting Google: SEO Secrets to Winning New Business.
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SnapApp
APRIL 4, 2018
Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . We measure that with lead scoring on our dashboard, but regularly sync up as a team to give feedback. We use Salesforce to assign lead scores. Adam Honig. Spiro | CEO. . .
TrustRadius Marketing
DECEMBER 4, 2019
Landing pages and forms Email management Triggered emails Dynamic web content Website visitor tracking Mobile Optimization SEO/PPC integration. Lead Management. Lead database Behavior tracking across channels Lead nurturing Workflow automation Lead scoring Integration capabilities with sales tools.
Marketing Insider Group
JUNE 19, 2012
And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? The more visitors you get, the more opportunities you have to convert them to leads and customers. What is Content Gating?
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