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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. ” Are technology analyst firms in trouble?

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Editor’s Note: It was formerly Big Fuel). Certainly, they’re not ExactTarget on the email side.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Marketers can use this data to optimize website performance, understand user journeys, and identify areas for improvement.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Focus Group (5).