Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
So what separates the ‘movers’ from the ‘shakers’? With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.
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