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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

So what separates the ‘movers’ from the ‘shakers’? With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

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“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. First app checked in the morning? First thing you do when you come into work? Email’s that need a response and require an action are first to be resolved.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.