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Is Salesforce.com a Player in Marketing Automation Software?

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Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson.

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The 14 Best Marketing Automation Tools

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Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 7) Oracle Eloqua. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Also features a marketing dashboard and WordPress plugin.

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Genoo Aims to Shake Up Marketing Automation Market

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Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.