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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

Furthermore, depending on the MAP and team size, the marketing automation manager may also have to work on landing pages, social media marketing, collaborating with the CRM software, and so on. It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. or equivalent degree.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Ads now dominate search engine results pages and offer higher click-through rates. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Ensure you have bio pages to highlight your subject matter experts.