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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

B2B marketing automation is not just about sending mass emails. One can choose many goals such as: Generating more leads by increasing traffic to the website. Running omnichannel campaigns that are consistent and personalized. With the help of marketing automation solutions, B2B marketers can send large email batches.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

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Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!

SnapApp

Without further ado, the winners: Cool Cat Campaigner. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. as the tip of the spear for their D+H Connections tradeshow campaign. Ecova uses Snapapp and Pardot to push quiz answers to every lead record. Winner: Blackbaud.