PathFactory’s Content Intelligence Connects Marketing Generated Buying Signals to Sales to Accelerate Deal Cycles
PathFactory
MAY 2, 2022
Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.
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