Elasticity Lead Qualification Sales Qualified Leads Traffic 
ANNUITAS
NOVEMBER 5, 2020
Let’s talk about leads. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” .
ANNUITAS
OCTOBER 15, 2020
Take into consideration spam filters, bot clicks , and even something as simple as someone accidentally opening an email, and suddenly those “leading indicators” become inflated and unreliable. . While you may have paid to direct traffic to a particular page, if no one is converting you’re losing money. Subscribers and Followers.
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ANNUITAS
MARCH 1, 2016
Really we want to know the critical path of content offer and engagement channel dialogue that led to someone becoming a qualified lead, opportunity and/or closed revenue? And this allows us to assess two new KPI categories — elasticity and velocity. This means evolving your KPIs beyond clicks, page traffic and cost per contact.
SnapApp
APRIL 25, 2018
From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.
SnapApp
APRIL 25, 2018
From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.
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