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How to Optimize Your E-commerce Site for Revenue

Convert

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that.

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30 Women Shaping B2B Tech Marketing

SnapApp

In Erin May’s role at User Interviews , she’s focused on content, building community around all things UX research, and growth through acquisition, retention, and engagement. What's your biggest challenge as a B2B tech marketer? . Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

In Erin May’s role at User Interviews , she’s focused on content, building community around all things UX research, and growth through acquisition, retention, and engagement. What’s your biggest challenge as a B2B tech marketer? Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works.