WebMarketCentral

OCTOBER 1, 2007

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?'

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WebMarketCentral

FEBRUARY 1, 2008

Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. AA: I transitioned into technology to help my sister found and grow Einsof. WebMarketCentral (WMC): What did you do before Marketing Interactions?

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WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified.

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