Efficiency, List Brokers and Research

Prospecting data accuracy

Biznology

APRIL 6, 2016

Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Eventually, the skilled analyst David Knutson generously volunteered to work on the research data for us. . It’s a mess.”

PointClear

PointClear Work Management Marketing Management List Brokers

4 Elements that drive B2B direct marketing results

Biznology

FEBRUARY 9, 2016

Once the “who” has been defined, then the task is to find a list that matches the target audience(s). This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. In the old days, mail/phone was the sequence.

Direct Marketing

Direct Marketing Marketing Management B2B Marketing Paid Search Agency

B2B Marketing Zone

Prospecting data accuracy

4 Elements that drive B2B direct marketing results

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