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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. tags: marketing automation software, Marketo Lead Management 3.0,

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you make more efficient use of social media? Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. How can you optimize your use of social networking tools like Twitter and LinkedIn?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Most of the companies you mention in this article fall into this camp – making existing outbound marketing processes more automated and maybe a bit more efficient. The reality is that the purchasing process has changed and most marketers (and also most marketing software technologies) have not changed to support this new paradigm.