Full Circle Insights
MARCH 7, 2022
Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue.
Martech
MARCH 18, 2022
When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. Did LeanData’s decision to pull out of marketing attribution reflect skepticism about its value?
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SmartBug Media
NOVEMBER 3, 2020
Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. And the key to getting the best view of this is through multi-touch attribution models. The answer is: not easily.
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Target customers.
Full Circle Insights
DECEMBER 13, 2021
A recent Google search for “marketing attribution” returned approximately 356,000,000 results. In the broadest sense, marketing attribution is a method to connect campaigns to ROI. Campaign Attribution Metrics: The Key to Investment Efficiency. Funnel Metrics: The Key to Process Efficiency.
Full Circle Insights
NOVEMBER 3, 2021
B2B marketers need to know how campaigns are performing in real-time or at close to real-time. you have to make strategic decisions based on accurate data or you’ll lose efficiency, and you probably won’t get the results you need. Allocate spending to the right marketing mix.
Full Circle Insights
DECEMBER 8, 2021
As a B2B marketer, you need to be able to attribute revenue to campaigns so you can invest efficiently and show marketing’s impact on the pipeline. Broadly, marketing attribution models fall into two categories: single touch and multitouch. Depending on a single model. Don’t do it!
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