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Why Sales Needs Social Media Engagement Insight

Oktopost

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. When used correctly, these bidding strategies can improve campaign performance by leveraging historical data to optimize ad positioning at a more efficient rate than manual bidding. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Alina Vandenberghe.

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Conversica Announces Virtual Assistant-Powered Website Chat for Free, Disrupting the Chatbot Market

Conversica

Conversica offers the first fully-integrated Intelligent Virtual Assistant that delivers two-way, human-like conversations across Website chat, Email and SMS; accelerating revenue and efficiently scaling your revenue-centric teams. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. ###.