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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. And it does this in a more efficient, automated marketplace with far lower costs. Any and all digital formats and channels are available through these automated marketplaces. ‍ Efficiency.

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). Forrester ). Global State of Multi-channel Customer Service Report ). 42% of service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces, and multiple applications. Forrester ). Global State of Multi-channel Customer Service Report ).

Buzz 80
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content is one of the most efficient ways to promote a business. Content Marketing Institute ). Ignite Visibility).

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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6