Efficiency Related Topics 
The Effective Marketer
MARCH 22, 2012
How do you get to be a “best practice” company and increase your efficiency? Building the perpetual demand creation involves a set of strategies to create efficiencies and improve performance over time: Inbound Marketing. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries.
The Effective Marketer
AUGUST 10, 2014
A while ago Microsoft went through a big marketing reorganization as well because, as then-CEO Steve Ballmer said, the company wasn’t getting enough ROM (return on marketing spend)..
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The Effective Marketer
MAY 3, 2012
Newspapers thrived in part because of their efficient and ultra-convenient delivery system. Reader Convenience Is Everything. In the print era, there was nothing more convenient than having the latest news delivered literally to your doorstep. The principle still applies in the age of digital content.
The Effective Marketer
JULY 7, 2011
For example, in the Aviation market GE used to sell engines on the basis of thrust and other quantitative metrics and has since changed its approach to focus on operational efficiency and resource productivity. The Integrator.
The Effective Marketer
FEBRUARY 25, 2009
Easy, simple, and efficient! Capture Tasks All the Time As I explained in a previous post , you can simply drag email messages to your Task Manager icon in Outlook (works for Outlook 2003 and 2007) and that email will become a new Task Item.
The Effective Marketer
JUNE 26, 2012
When sales people understand marketing, they become more systematic and efficient. When marketers understand sales, their work becomes more relevant to customers, and more persuasive. I don’t think it’s an accident that many successful marketers have had freelance experience, where they were forced to be sales people by necessity.
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