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Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. Effective Klout Case Studies. One guy said to me on my blog, “Mark, are you with me? We’ve got to stop this.” ” Jay: And you said, “No, I’m not with you.”