Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Both of the acquired vendors had bright prospects at one time but fell by the wayside. Can they succeed where Genius and LoopFuse did not?
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.
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Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
Customer Experience Matrix
JANUARY 22, 2013
Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. Implementation services go beyond training to actually setting up initial marketing programs.
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.
Customer Experience Matrix
JANUARY 11, 2011
Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. So maybe let’s credit them with $10 million.
Hubspot
MARCH 13, 2012
From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. So if it's so effective and easy to maintain, then why are only 49% of marketers utilizing this wonderful tool? The Challenges.
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