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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

5 More Business Social Media Sites You May Not Know About by The Caffeinated Blog In this follow-up to her original post on 5 Business Social Media Sites You May Not Know About , Kari Rippetoe reviews five more business-oriented social media sites including wiki site Smallbusiness.com and local business site Briz.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Next, I use some anecdotes relating to the effect of delivering a white paper at a technology symposium, or having it printed in a trade journal versus having online, syndicated, and searchable for years and years. Then, he writes succinctly and effectively. If blogging truly offers no benefits, big deal. Do what works for you.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). ” For examples of effective approaches to major campaigns, see our post on socially responsible campaigns. From a strategic perspective, skyscrapers can target a key search term by using in-depth, high-quality content as an asset for link-building.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking.