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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. 1 Callahan, Sean.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

By combining buyer intent algorithms with your own company records, and continually updating them, you can tap into data you already own to see which accounts are purchase-ready. Not only does this save money in external data spend, but it helps you get to know your buyers and map their behavior effectively. Third-Party Intent Data.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting. Unrealistic Expectations for Reps.