ANNUITAS

MARCH 19, 2020

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Growth is On the Horizon, So Be Positioned to Capture Increasing Demand as It Returns. PPC [1.82%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . The biggest shift I am seeing is the embrace of social media and millennial marketing in the B2B space.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. The biggest shift I am seeing is the embrace of social media and millennial marketing in the B2B space.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

AUGUST 19, 2014

However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers, and drive leads and sales through email marketing.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100