Email Personalization Tip: Improve Response Rates
Anything Goes Marketing
NOVEMBER 11, 2007
The email vendor that you use should allow you to have emails look like they are coming from specific people from your organization and perhaps key off data from your CRM. The copy was also very effective as it's very personal. The "Click here." Lastly, notice how the original email header info (from, sent, to information) was used.
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