Education Lead Generation Marketing Leads SIC 
DealSignal
NOVEMBER 9, 2022
Enriched data focusing on company stakeholders will include their contact information, title, persona fit, persona score, select keywords associated with their industry/role, previous work experience, tenure, education, date of contact verification, social media handles, etc. The Benefit of Lead Enrichment for B2B. Account data.
Industrial Marketing Today
MAY 11, 2010
Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).
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Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.
Industrial Marketing Today
JUNE 3, 2010
I mean dig deeper than just the demographics like company size, job title, SIC code etc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Don’t be persona non grata – take the time to really understand the persona of the target audience. He is the Founder & President of Tiecas, Inc. –
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The data has to flow back and forth and not dirty up the pipeline with raw leads.
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