PureB2B

JULY 6, 2022

Marketing automation is primed for landing page distribution, focused content syndication, retargeting follow up, as well as plenty of other channels of lead capture. It’s worth your time to include some form of automation into your lead generation strategy, so try out a couple different patterns of lead nurture and see what sticks.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Nurturing. Brian Carroll. Jon Miller.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. There is also a marked improvement in customer experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68