PathFactory
DECEMBER 17, 2018
Think about it: If a B2B buyer has a genuine interest in your brand, a hunger to learn and self-educate, and a burning problem that you can help solve, they will consume more of your content in one session if given the opportunity. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.
PathFactory
SEPTEMBER 12, 2018
Buyers are bringing salespeople into the conversation a lot later than they used to, so it’s critical to provide prospects with enough of the information they’re looking for when and where they want it in order to educate them to the point of wanting to have a conversation with sales. lift in customer adoption.
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