CDP Myths vs Realities
Customer Experience Matrix
AUGUST 18, 2018
A few weeks ago, I critiqued several articles that attacked “myths” about Customer Data Platforms. But, on reflection, those authors had it right: it’s important to address misunderstandings that have grown as the category gains exposure. So here's my own list of CDP myths and realities. Myth: CDPs are all the same. Reality: CDPs vary widely. In fact, most observers recognize this variation and quite a few consider it a failing.
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