Leading Results Rambings

SEPTEMBER 8, 2013

'Sometimes, we all like to be catered to- targeted very specifically. When I [Randy Aimone] was at Gen-Con 2013, a great example of this was from Noodles and Company that made special coupons disguised as Magic the Gathering cards. And they were awesome for doing so. . Why so? 1) The coupons were specifically targeted to be handed out and were done just tongue in cheek enough to know that someone actually, you know, cared about the audience enough to engage us in ‘our’ medium.

Viral Marketing 69

Viral Marketing Advertising Mediums Creativity Advertisements 69

Hubspot

SEPTEMBER 8, 2013

'Most of the time when I''m reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better.

Hubspot 53

Hubspot Inbound Marketing Social Networks Blast Campaigns 53